PHE Welcomes New Chief Marketing Officer Mark A. Gianforcaro
PHE would like to welcome the newest member of our leadership team-- Mark A. Gianforcaro, RPh. Mark will serve as our chief marketing officer, supporting the expansion of the PHE brand and, ultimately, the overall growth of our business. “The persistent questions surrounding the cost and value of healthcare, combined with the cementing of the Affordable Care Act, have poised PHE to lead the discussion of healthcare delivery and affordability; we have the preeminent minds who are innovating new models and approaches to rapidly advance the current knowledge base,” said Glenn Bilawsky, CEO. “We have quickly become the go-to source for the highest levels of government and industry. Mark has a unique set of skills to help us build on this momentum and further fuel our growth.”
In his 30-year career within the healthcare and healthcare products industries, Gianforcaro has developed enterprise business tools and analytics, and has provided insight and strategies for the managed care marketplace, speaking broadly on the topic. He has held executive positions in sales and marketing for leading pharmaceutical and marketing firms. Most recently, he held executive sales and marketing positions in the i3 division of UnitedHealth Group.
“As part of the PHE executive team, I can fully leverage my combined experience in the consulting and healthcare products and services commercialization arenas,” Gianforcaro said. “I am eager to apply my skills to help PHE’s customers develop the best use of science, analytics, and information to support their decision making, policy development, and market access.”